Essential eCommerce Website Elements

Essential eCommerce Website Elements

Your online customers have expectations when shopping online. There are standard elements that shoppers understand, a flow to the navigation that makes sense. When building your website, it is important to understand and follow these norms to ensure your e-commerce...
Navigating B2B Online Marketing Trends in 2024

Navigating B2B Online Marketing Trends in 2024

The digital marketing landscape for B2B businesses continues to evolve at a rapid pace. As we approach 2024, new technologies, changing consumer behaviors, and an ever-expanding online marketplace present unique challenges for marketers. In this blog, we’ll...
ECommerce PSP Changes in 2024

ECommerce PSP Changes in 2024

From the 1st of January next year, the European Union tax reporting requirement for payment service providers (PSPs), including card issuers, acquirers, or other businesses processing payments, will come into effect. The new requirement means that PSPs must monitor...
Digital Marketing for Small Businesses in 2023

Digital Marketing for Small Businesses in 2023

As a successful small business owner, you’ve likely been applying digital media techniques to your marketing strategy for many years. It is important to understand that because digital marketing is still in its infancy, it is evolving all the time. While...

Branding Trends in 2023

Branding constantly evolves and changes with trends. If you don’t update your image on a regular basis, you risk becoming dated and irrelevant. Branding is more than a colour scheme and a font family; it is the visual projection of the core values of your brand. As...