Why Choose Business Process Outsourcing for Growth

Why Choose Business Process Outsourcing for Growth

The global market for Business Process Outsourcing (BPO) is expected to increase at a CAGR of 5.2% to reach US$215.9B USD by 2026. Researchers predict that 60% of finance and accounting outsourcing contacts will not be renewed by 2025. BPOs have benefited online...
How Google Search Essentials has Changed SEO

How Google Search Essentials has Changed SEO

Google has recently replaced its Webmaster Guidelines with Search Essentials. These guidelines were created to help marketers understand how to make the most of SEO. However, the guidelines were somewhat vague with suggestions of what marketers should do or not do to...
Rebrand or Refresh? A Reason, a Season or a Lifetime

Rebrand or Refresh? A Reason, a Season or a Lifetime

Think of some of the most iconic brands known all over the world; Apple, Google, Coca-Cola, McDonald’s, Toyota, and Amazon are some of the most easily identifiable brands. These companies have created images, tag lines and whole personas that customers connect with....
5 eCommerce Security Threats to Look Out for in 2022

5 eCommerce Security Threats to Look Out for in 2022

Online businesses need to invest in cybersecurity. More than updating passwords and 2FA payment processing, eCommerce sites need to train staff, use the right antivirus software, secure data, and understand how your site is vulnerable, how to protect your users and...
Mid-Year Business Review: Business and Marketing

Mid-Year Business Review: Business and Marketing

Mid-year reviews help business owners assess their targets and goals. A quantitive assessment of business goals is a great way for businesses to determine what strategies are driving the business and which are derailing plans. Conducting a value assessment requires...
Finding the Best Email Autoresponder

Finding the Best Email Autoresponder

Finding the best email autoresponder software for your business can transform your email marketing and, ultimately, your eCommerce business. Email autoresponders help your team productivity while maintaining your personalized connections with leads and customers....
Digital Marketing Stats 2022

Digital Marketing Stats 2022

Marketing teams need to justify their expenses and strategy. They are asked to answer their ROI with data that proves traffic flows, improved leads and closed sales. In digital marketing, trends shift quickly. Knowing what is working, what is likely to continue to...