Digital Marketing for Small Businesses in 2023

Digital Marketing for Small Businesses in 2023

As a successful small business owner, you’ve likely been applying digital media techniques to your marketing strategy for many years. It is important to understand that because digital marketing is still in its infancy, it is evolving all the time. While...

Branding Trends in 2023

Branding constantly evolves and changes with trends. If you don’t update your image on a regular basis, you risk becoming dated and irrelevant. Branding is more than a colour scheme and a font family; it is the visual projection of the core values of your brand. As...
How to Evaluate Your eCommerce Website

How to Evaluate Your eCommerce Website

If your eCommerce website is hard to navigate, looking dated or otherwise unwelcoming, this will affect your bottom line. By creating a method to gather and assess your site data, you can create an actionable plan that produces results. All eCommerce sites need to be...
6 Leadership Styles for Online Businesses

6 Leadership Styles for Online Businesses

An effective business is led. A leader who understands their personal leadership style and how to use elements of other styles to supplement their skills can change the trajectory of a business. Leaders or managers should be able to motivate employees and drive...
Why Choose Business Process Outsourcing for Growth

Why Choose Business Process Outsourcing for Growth

The global market for Business Process Outsourcing (BPO) is expected to increase at a CAGR of 5.2% to reach US$215.9B USD by 2026. Researchers predict that 60% of finance and accounting outsourcing contacts will not be renewed by 2025. BPOs have benefited online...
How Google Search Essentials has Changed SEO

How Google Search Essentials has Changed SEO

Google has recently replaced its Webmaster Guidelines with Search Essentials. These guidelines were created to help marketers understand how to make the most of SEO. However, the guidelines were somewhat vague with suggestions of what marketers should do or not do to...