The Digital Paradigm Shift

The Digital Paradigm Shift

Business-to-business (B2B) selling is changing. Digital has made the competition more fierce, networking easier, and researching deeper. There are more products to choose from making the sales cycle longer as prospects spend more time moving up and down the funnel....
Should You Use Personality Tests to Recruit New Talent?

Should You Use Personality Tests to Recruit New Talent?

According to research, the average time an employee stays with a company is 4.2 years. Onboarding is expensive and time-consuming, so taking the time to find the right person to fill job roles is important. It is one of the reasons why employers will often ask job...
Signs That it’s Time to Expand Your Team

Signs That it’s Time to Expand Your Team

You’ve launched your business and things are looking positive. You feel like it might be time to take on some hired help, some committed and talented people who can help fill the gaps in your knowledge or skills. However, there is one very serious risk to consider; it...
Should You Conduct Performance Reviews?

Should You Conduct Performance Reviews?

‘Sorry Kevin, you’ve not met your KPIs this quarter.’ ‘But…I conceived of and worked on the project that secured the contact with our leading client.’ ‘Yes, but you didn’t meet your personal targets. We all know you work really hard and you are very valuable to...
When is it Time to Update Your B2B Website?

When is it Time to Update Your B2B Website?

Your website is not static, it needs to be updated as your business evolves, but how do you know when it’s time to make that investment? Your B2B website is one of your most important business tools. While you might still rely on networking, tradeshows, and a good...
7 Reasons Product Reviews Matter on Your eCommerce Site

7 Reasons Product Reviews Matter on Your eCommerce Site

For many eCommerce sites, customer reviews are the key to driving sales If you’re marketing to millennials, one of the most important things you need to do is provide a way for customers to read and leave reviews. Millennials are the first generation to be raised with...
Simple Mindset Hacks for Entrepreneurs

Simple Mindset Hacks for Entrepreneurs

Ever wondered how some entrepreneurs seem to bounce from project to project, with everything they touch turning to success? It’s about having the right mindset. While there are some people who are naturally gifted when it comes to business, most of the skills and...
Using Social Data

Using Social Data

Social data is information that social media users publicly share, including metadata such as the user’s language spoken, biographical data, location and/or shared links. These customer insights can help marketers increase sales or raise brand awareness.  There are...