Rebrand or Refresh? A Reason, a Season or a Lifetime

Rebrand or Refresh? A Reason, a Season or a Lifetime

Think of some of the most iconic brands known all over the world; Apple, Google, Coca-Cola, McDonald’s, Toyota, and Amazon are some of the most easily identifiable brands. These companies have created images, tag lines and whole personas that customers connect with....
5 eCommerce Security Threats to Look Out for in 2022

5 eCommerce Security Threats to Look Out for in 2022

Online businesses need to invest in cybersecurity. More than updating passwords and 2FA payment processing, eCommerce sites need to train staff, use the right antivirus software, secure data, and understand how your site is vulnerable, how to protect your users and...
Mid-Year Business Review: Business and Marketing

Mid-Year Business Review: Business and Marketing

Mid-year reviews help business owners assess their targets and goals. A quantitive assessment of business goals is a great way for businesses to determine what strategies are driving the business and which are derailing plans. Conducting a value assessment requires...
Finding the Best Email Autoresponder

Finding the Best Email Autoresponder

Finding the best email autoresponder software for your business can transform your email marketing and, ultimately, your eCommerce business. Email autoresponders help your team productivity while maintaining your personalized connections with leads and customers....