After COVID-19 – The Future of Ecommerce

After COVID-19 – The Future of Ecommerce

The pandemic has changed the face of retail, and those companies that were digital-ready have succeeded in consumer growth during one of the most challenging times businesses are likely to face While digital transformation had been the goal of many businesses last...
How Environmentalism is Influencing Purchasing

How Environmentalism is Influencing Purchasing

How Environmentalism is Influencing Purchasing The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers think about green purchases and what influences purchasing choices. Depending on what research you read, analysts will tell you that...
Voice Search Trends in 2020

Voice Search Trends in 2020

In 1952, the first voice recognition device was created by Bell Laboratories. They called it ‘Audrey’. The technology could recognize digits spoken by a single voice and was a huge step forward in digital technology In 2011, Google’s voice search advanced the...
The Digital Paradigm Shift

The Digital Paradigm Shift

Business-to-business (B2B) selling is changing. Digital has made the competition more fierce, networking easier, and researching deeper. There are more products to choose from making the sales cycle longer as prospects spend more time moving up and down the funnel....
Should You Use Personality Tests to Recruit New Talent?

Should You Use Personality Tests to Recruit New Talent?

According to research, the average time an employee stays with a company is 4.2 years. Onboarding is expensive and time-consuming, so taking the time to find the right person to fill job roles is important. It is one of the reasons why employers will often ask job...