Infographics are a great way to communicate easily and creatively. They are useful to share statistics, timelines, concept maps and other visual information. However, there are some guidelines to follow when creating an infographic that will ensure your message reaches your audience with clarity.
1. Descriptive Title and Subheads
Infographics simplify lengthy or complex data by presenting it a visually pleasing way. Including a descriptive title and subheads lets people know what they are looking at straight away.
2. Informative Statistics
Use your stats to back an argument, give relevance to your service or product, or inform your audience. As a best practice, you should attribute all your sources.
3. Bold, Thematically Appropriate Color Scheme
Infographics should invoke a feeling by using colour theory and graphics to support an overall idea.
4. Eye-Catching Graphics
Make your infographics stand out by choosing a distinctive style that captures attention. If you are competing in a market that is oversaturated with material, make yours stand out with a unique style that reflects your brand.
5. Clearly Organized, Sequential Story
Your infographic should present a narrative. No one wants a list of information they want to follow, they want to follow an engaging story with beautiful images that guide the eye in a natural flow.
6. Specially Formatted Facts
Highlight the most pertinent facts in your infographic by using formatting that highlights your main points, such as larger font size or bold typeface.
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