Twitter has more than 330 million monthly users and collectively, they tweet more than 350,000 messages per minute. Clearly, Twitter is an enormous opportunity that your business needs to be taking advantage of to build your brand.
Journalists, bloggers, and influencers turn to Twitter for brand information and company story ideas, so when they go searching for something in your vertical, you want to make sure your business is ready.
Consumers also take to Twitter to voice their opinions, concerns, and complaints. The platform is a great place to hold open conversations with customers and potential clients, as long as you control the conversation.
Creating a Twitter profile is easy. Creating one that resonates with your customers and promotes your brand takes a little more effort. These are our tips:
- Craft Your Twitter Bio with Care
Your Twitter bio is vital at being found among those millions of users. Ensure that you include relevant keywords and hashtags. The hashtags you use in your bio will be clickable so be careful that the hashtag you use does not forward your traffic to a competitor.
- Add the Right Profile Image
Always add an image to your Twitter profile. Businesses and brands should use a version of their logo that is easily recognizable and representative of your brand. If your logo has a lot of text or doesn’t show up well in the small square for your profile image, consider creating a secondary logo that will suit Twitter and other social media profile images.
Think about color, image size, and how it will look from a mobile device. Twitter supports JPEG, GIF, and PNG file formats, and will accept profile photos up to 2 MB. Twitter’s recommended file size is 400×400 pixels.
- Add a Header Image
Think of your header image as a magazine cover. You should change it regularly and use the space to showcase your brand.
The image can be 1500×1500 pixels, which is far larger than the profile picture.
Here are a few ideas for your header image:
- Top-selling products
- A new product
- A picture of your team
- A book launch
- Your store or office
- A special business event
- Your business at a trade show
Whatever photo you choose, be sure to optimize all images by saving the image file name with branded keywords to increase your chances of being found in an image search.
- Point People to a Specific Page on Your Website
Rather than having people land on your home page, you can direct them to the information you want to share, such as your about page, or new offers on your sales page.
Since many journalists and bloggers use Twitter to source stories, you could link to your company newsroom or blog. You could also use the link to point your followers to download a free guide, subscribe to your email list, sign up for a webinar or any other conversion you want people to action.
- Add a Location to Your Twitter Profile
If you’re a local business, fill out the location part of your Twitter profile. Twitter’s algorithm can match up your content with other locally based audience prospects.
- Make Sure Your Tweets Aren’t Protected
Make sure your tweets are public. In the Privacy and Safety section within your settings, make sure the box next to Tweet Privacy is unchecked. All businesses and brands should have public tweets so that they will get discovered.
- Open Up Your Twitter Inbox for Direct Messages
If you want to make your brand more approachable on Twitter and optimize your accessibility, make your direct messages public.
In the Privacy and Safety area in your Twitter settings page, scroll down the page, go to the direct message option, and check “Receive Direct Messages from anyone.”
Twitter is all about conversations. Once you have set up an account, ensure that you monitor tweets, reply to messages and keep your profile up to date. Business happens online, and you need to keep your social media accounts fresh and attractive to secure leads, generate traffic and keep people engaged with your business.
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