UX and UI are the two elements that form the foundation of your website. The creative, flexible and experienced designers that build your website tend to have skills and focus on either user experience – the logical application of your site, or user design – the visual elements of your site. When both the logical and the artistic work are in tandem, a site becomes functional and beautiful.
Your designers will likely have experience in both aspects of design but gravitate towards one area more than another.
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